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Creating Lists for RedChirp SMS Campaigns: A How-To Guide
05/01/2023



Are your SMS campaigns lacking the spark they need to captivate your audience? Are you struggling to cut through the noise and deliver messages that truly resonate with your members? Worry not, we have just the solution for you! In this comprehensive guide, we'll dive deep into the world of segmented lists and show you how to leverage the power of RedChirp integration within vinSUITE. Get ready to transform your SMS campaigns from average to exceptional, as we share insider tips and best practices to create targeted and engaging experiences for your valued members.

Why Segmentation Matters in SMS Campaigns


Segmentation is the secret ingredient that can take your SMS campaigns to new heights. By dividing your member base into distinct segments based on their preferences, behaviors, or demographics, you can deliver personalized and relevant messages that truly resonate with each group. The benefits of segmentation are manifold - increased engagement, higher conversion rates, and stronger customer loyalty. With RedChirp integration, you have the tools at your disposal to harness the power of segmentation and unlock the full potential of your SMS campaigns.

The Role of RedChirp Integration


RedChirp integration with vinSUITE empowers you to seamlessly integrate SMS messaging into your DTC marketing strategy. With its robust features and user-friendly interface, RedChirp allows you to create and manage SMS campaigns with ease. By combining the power of segmented lists in vinSUITE with RedChirp's capabilities, you can create highly targeted and effective campaigns that deliver tangible results.

Decline Club List

Is there anything more satisfying than turning a declined order into a successful transaction? With a decline member list, you can proactively reach out to members with pending orders and remind them to update their payment information.

  1. Go to the Reports/Report Builder section in vinSUITE.
  2. Give the report a name and select Report Base - Sales Summary.
  3. Select Fields and add Order Type, Order Status, and Order Date Added.
  4. Create a new filter - Order Date Added is >= to the club run date.
  5. Select Order Type = club and Order Status = Pending Order.
  6. Run the report.

By leveraging this list, you can send personalized and timely messages to members who need to update their payment information. It's a win-win situation - you save the day while keeping their club memberships active and up to date.


Club Pickup List

Is there anything more exciting for club members than the moment they can finally pick up their much-anticipated club order? With a club pickup list, you can create a seamless and delightful experience for your members by letting them know their orders are ready for pickup. Here's how to create a club pickup list in vinSUITE:

  1. Go to the Marketing/List Builder section and add a new list.
  2. On the Members tab, choose 'Club Member' as your selection.
  3. On the Club Members tab, choose the club level and select 'Will Call' or 'Pick Up' as the club shipment preference.
  4. Finally, download the list on the Summary tab.

With this list, you'll be able to get your club orders out quickly and efficiently.


Monthly Birthday List

What better way to show your members that you care about them than by wishing them a happy birthday? With a monthly birthday list, you can send out warm birthday messages to members during their birthday month. Here's how to create a monthly birthday list in vinSUITE:

  1. Go to the Marketing/ListBuilder section and add a new list.
  2. On the Members tab, select 'Birthday' from the drop-down menu.
  3. Choose the date range for birthdays that fall within the current month.
  4. Finally, download the list on the Summary tab.

By targeting members with upcoming birthdays, you can create a lasting impression and foster a stronger connection. Whether you choose to offer a special promo code or simply send a heartfelt message, your members will appreciate the gesture and remember it for years to come.

Now that you have the key to unlocking segmented lists in vinSUITE for your RedChirp SMS campaigns, it's time to take your messaging to the next level. Here are some tips to help you craft compelling and effective SMS campaigns:

Personalize Your Messages


Address members by their first names, reference their previous purchases or interactions, and make them feel special. Personalization goes a long way in capturing attention and building a genuine connection with your audience.

Keep it Concise and Clear


SMS messages have a limited character count, so make every word count. Craft concise and clear messages that get straight to the point. Use language that is easy to understand and avoid jargon or complicated terms. Your goal is to deliver your message effectively and prompt your members to take action.

Include a Clear Call to Action (CTA)


A compelling call to action is essential for driving engagement and conversions. Clearly state what you want your members to do. Use action words and create a sense of urgency to encourage immediate action.


You are now equipped with the knowledge and strategies to revolutionize your SMS campaigns with RedChirp integration and segmented lists. By personalizing your messages, targeting specific member segments, and optimizing your campaigns, you'll create engaging and effective experiences that leave a lasting impression on your members.

So what are you waiting for? It's time to put your newfound knowledge into action. Integrate RedChirp with vinSUITE, build your segmented lists, and unleash the power of personalized SMS campaigns. Remember, the key to success lies in understanding your audience, delivering relevant content, and building meaningful connections. Supercharge your SMS campaigns today and watch as your member engagement and sales soar to new heights!

Watch our latest webinar to learn more.

 
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