Sessions
Opening Insights: State of the Industry
Start your Wine Club Symposium with an in-depth analysis of the current state of the wine club industry, guided by insights from the latest SVB 2024 Direct-to-Consumer Wine Survey. This session will cover key trends, challenges, and opportunities that are shaping the future of wine clubs. Learn about the shifting demographics, evolving consumer behaviors, and innovative strategies driving wine club growth and retention. Join us for a comprehensive overview that will set the stage for informed discussions and strategic planning throughout the symposium.
Ten SMS Strategies to Improve Your Wine Club Communications
Join us for an insightful session focused on transforming your wine club communications through the power of strategic text messaging. This session is designed to equip DTC wine club professionals with actionable advice that can be implemented as soon as their next club run.
We'll delve into 10 specific text message campaigns that can help you maximize order value, improve members' knowledge and satisfaction with club benefits, decrease churn, and foster meaningful engagement with your members. Alongside real-world experiences shared by seasoned DTC wine club professionals, attendees will walk away with practical templates for all 10 strategies. Don't miss this opportunity to elevate your wine club's communication game and drive greater success!
Growing Your Wine Club in Challenging Times
With less traffic in our tasting rooms, it's become even more of a challenge to grow our wine clubs. Conversion is down, attrition is creeping up, and the pressure is on for one of our most lucrative DTC channels.
This session will be a deep dive into the current industry metrics with a discussion on ways to increase wine club acquisition through dusting off old skills and methods to new ideas and thinking outside our wine industry bubble. Attendees will gain invaluable insights and take-away lessons for growing club revenue, club signups and ensuring your wine club thrives even in challenging times.
Demystifying Subscriptions: Discussion on Wine Subscriptions
In this session, we will delve into the dynamic world of wine subscriptions versus traditional wine clubs. With the landscape of consumer preferences shifting, particularly among Millennials and Gen Z, understanding and leveraging subscription models has never been more crucial for wineries. Our industry experts will provide actionable insights and practical strategies to help you navigate this evolving market.
Despite the growing popularity of subscriptions, the wine industry lacks a clear and consistent definition of what constitutes a subscription service. This session aims to demystify the concept and provide clarity.
Insider Tips to Boost Club Engagement and Retention Using Data
Discover the secret to a thriving wine club with this session packed with insider strategies. Learn how Bergstrom Wines is transforming their wine club management with Enolytics' data-driven approaches. We'll explore how to master proactive risk management, adapt programming to dynamic demographics, and leverage smart segmentation to offer personalized recommendations. You'll also find out how to identify top members nationwide to ensure no market is overlooked and experience user-friendly insights and support that make powerful data analytics accessible to everyone. This session is your ticket to revitalizing your wine club, boosting member loyalty, and driving growth. Don’t miss out on these proven tactics to elevate your wine club experience!
AI-Powered Marketing: Practical Applications for Wine Club Managers
Join us for an insightful session with the President of vinSUITE, an AI enthusiast, as he explores the transformative potential of artificial intelligence in wine club management. Discover practical AI tools and prompts designed specifically for winery wine club managers to streamline operations, enhance customer engagement, and boost efficiency. This session will provide actionable insights to help you leverage AI in your daily tasks, making your life easier and your wine club more successful.