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1625 Trancas St #2280
Napa, CA 94558
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2025 Wine Club Symposium
3rd Annual Wine Club Symposium
Join the Premier Event for Wine Club Growth
Live Virtual Event | July 15–16, 2025
This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value.
Sessions
State of the Industry — Why Wine Clubs?
July 15th
Start Time
09:00 AM
End Time
09:50 AM
Top 5 Customer Segments to Target Now, Proven to Drive Revenue
July 15th
Start Time
10:00 AM
End Time
10:50 AM
"Segment your customer data" are cool buzzwords right now, pointing to the strategy of offering exactly the right offer to exactly the right people at exactly the right time. Narrowing the audience for a particular DTC offering, which is essentially the opposite of the spray-and-pray approach, makes sense. But does it work? And how do you actually do it? Join DTC marketing expert Laura Simons, and Chris Huyghe from Enolytics, for this insightful session designed to inspire! And to plant seeds of ideas to grow revenue for your own winery.
WISE Academy Presents: Roadshows and Member Travel
July 15th
Start Time
11:00 AM
End Time
11:50 AM
Feeling the pressure of a changing wine industry? Curious about how top wineries are growing—even when tasting room visits are down? Join us for a dynamic session exploring how road show events and member travel experiences (yes, even internationally!) can spark fresh momentum for your direct-to-consumer business.
We’ll break down what works, share real-world success stories, and offer practical tips to help you:
- Plan and launch engaging road shows—across town or across the globe
- Build stronger relationships with your biggest fans, wherever they are
- Measure what matters, so you know what’s working and why
Beyond the Bottle — Loyalty Deep Dive
July 16th
Start Time
09:00 AM
End Time
09:50 AM
Start to Finish: Crafting the Ideal Wine Club Texting Strategy
July 16th
Start Time
10:00 AM
End Time
10:50 AM
Join RedChirp co-founder Jennie Gilbert and Jessica Fillion, Sales & Marketing Director at Repris, Pangloss Cellars, and Texture Wines, for a practical, fast-paced session covering 10+ smart ways to use SMS at every stage of the wine club journey—from the initial invite to post-cancellation alumni campaigns. You’ll walk away with a complete texting strategy designed to improve member satisfaction, reduce churn, and boost wine sales. Whether you’re just getting started with texting or looking to refine your approach, you’ll leave with real-world examples and ready-to-send campaign templates.
AI Panel — From Hype to Hands-On
July 16th
Start Time
11:00 AM
End Time
11:50 AM
- BottleShots.ai
- WineSpeak.ai
- Enolytics
Speakers
About 
vinSUITE is a leading provider of direct-to-consumer (DTC) software, offering a suite of solutions that includes wine club management, point of sale, and eCommerce. Our software is tailored to meet the unique needs of the wine industry, empowering wineries with the tools and support they need to thrive in a highly competitive market. With a comprehensive range of features and integrations, vinSUITE is dedicated to equipping wineries with the resources they need to achieve success.
1625 Trancas St. #2280
Napa, CA 94558
