Flexpay

The Flexible, Customer-First Wine Subscription

Meet the Next Generation of Wine Clubs and Subscriptions

Today’s wine buyers, especially younger, budget-conscious consumers, expect flexibility, personalization, and convenience. FlexPay is vinSUITE’s modern subscription model that puts your members in control while giving you reliable, recurring revenue.

With FlexPay, members choose how much they want to pay each month, build a balance, and redeem it for curated wines whenever it works for them.

No fixed shipments. No pressure. Just wine, their way.

Why Wineries Love FlexPay

FlexPay isn't just a new way to sell wine, it's a smarter way to engage your members. Here's how it's reshaping the subscription experience for wineries:

Designed for the Modern Consumer

FlexPay meets the expectations of younger, digital-first wine buyers who value freedom, personalization, and low-commitment models. It's the perfect fit for Millennial and Gen Z audiences who resist traditional wine clubs.

Build Loyalty Through Low-Pressure Engagement

Instead of locking members into rigid shipments, FlexPay keeps them connected through small, consistent monthly contributions. The result? Steady revenue for you, without the churn that comes from pressure-filled commitments.

Reduce Barriers to Entry

By eliminating big up-front payments, FlexPay removes the most common obstacle to joining a wine club—sticker shock. Customers can ease in with small payments that accumulate over time.

Balance Freedom with Control

You still determine which wines are available, but your members decide when they’re ready to order. It’s flexibility on their terms, without giving up control on yours.

Streamlined and Scalable

Setup is simple in the vinSUITE Admin Panel. FlexPay automates payments, handles reporting, and reduces manual tasks—so you can focus on growth, not operations.

What You Can Do with FlexPay

Custom monthly contributions allow members to decide how much to pay, or you can set a fixed fee. Their payments accumulate in a wine wallet balance, which they can redeem at any time on eligible products.

You can create member-only product categories, giving FlexPay members access to curated selections that aren’t available to the general public. At checkout, members have the option to pay entirely with their balance or split their purchase with a credit card.

Behind the scenes, system emails automatically notify members of payments, balance updates, and renewals—keeping them engaged without added work for your team. In the vinSUITE Admin Panel, you can view payment history, adjust balances, and manage subscriptions with ease.

Example of how FlexPay looks to a customer when logged into their account

Customer view of FlexPay subscription management

How FlexPay Stacks Up

Features	User-Choice Wine Club	Traditional Subscription
Members pick wines
Fixed shipment schedule
Fixed cost per shipment
Monthly flexibility
Cancel anytime	Often Restricted	Often Restricted
Balance rolls over
Winery controls wine selection
Member controls when they order

Easy to Set Up. Even Easier to Love.

FlexPay is available now through the vinSUITE Admin Panel. You’ll have full control over contribution amounts, product categories, and communication settings. Need help? Our team is here to walk you through setup and best practices.

Ready to start? Request a Demo

Common Questions About FlexPay

Can customers cancel anytime?

Yes—they can cancel or skip a month without losing their balance.

What happens to the balance if they cancel?

Their funds remain available for use until spent.

Do I have to offer every wine in my store?

No, you control which products are available to FlexPay members.

Is this the same as a prepaid wine club?

Not quite. It’s a flexible, modern subscription that gives members freedom while still keeping them engaged with your brand.

Give Your Members What They Want—Without Giving Up Control

FlexPay is more than a subscription—it's a smarter way to grow your wine club.

Request a Demo