2025 Wine Club Symposium

3rd Annual Wine Club Symposium

Join the Premier Event for Wine Club Growth

Live Virtual Event | July 15–16, 2025

This two-day virtual symposium brings together leading voices in wine club management, marketing, technology, and data to equip wineries with actionable ideas to grow membership, improve retention, and increase lifetime value.

Sessions

State of the Industry - Wine Clubs

July 15th

Start Time

09:00 AM

End Time

09:50 AM

Top 5 Customer Segments to Target Now, Proven to Drive Revenue

July 15th

Start Time

10:00 AM

End Time

10:50 AM

"Segment your customer data" are cool buzzwords right now, pointing to the strategy of offering exactly the right offer to exactly the right people at exactly the right time. Narrowing the audience for a particular DTC offering, which is essentially the opposite of the spray-and-pray approach, makes sense. But does it work? And how do you actually do it? Join DTC marketing expert Laura Simons, and Cathy Huyghe from Enolytics, for this insightful session designed to inspire! And to plant seeds of ideas to grow revenue for your own winery.

Cathy Hughe

Michelle Van Der Lugt

Laura Simons

WISE Academy Presents: Roadshows and Member Travel

July 15th

Start Time

11:00 AM

End Time

11:50 AM

Liz Mercer

Beyond the Bottle: What Really Drives Wine Club Retention

July 16th

Start Time

09:00 AM

End Time

09:50 AM

Jason Curtis

Brian Baker

Start to Finish: Crafting the Ideal Wine Club Texting Strategy

July 16th

Start Time

10:00 AM

End Time

10:50 AM

Join RedChirp co-founder Jennie Gilbert and Jessica Fillion, Sales & Marketing Director at Repris, Pangloss Cellars, and Texture Wines, for a practical, fast-paced session covering 10+ smart ways to use SMS at every stage of the wine club journey—from the initial invite to post-cancellation alumni campaigns. You’ll walk away with a complete texting strategy designed to improve member satisfaction, reduce churn, and boost wine sales. Whether you’re just getting started with texting or looking to refine your approach, you’ll leave with real-world examples and ready-to-send campaign templates.

Jennie Gilbert

Jessica Fillion

AI Panel

July 16th

Start Time

11:00 AM

End Time

11:50 AM

Speakers

Jason Curtis President, vinSUITE

Rob McMillian EVP & Wine Division Founder, Silicon Valley Bank

Jennifer Warrington Partner, WISE Academy

Megan Currie Founder, The Wine Lass

Cathy Huyghe Co-Founder, Enolytics

Michelle Van Der Lugt Head of Sales, Enolytics

Laura Simons Founder, Simons DTC Consulting

Liz Mercer Partner, WISE Academy

Brian Baker President, Cultivar Wine

Jennie Gilbert Co-Founder, RedChirp

Jessica Fillion Sales & Marketing Director at Repris, Pangloss Cellars, and Texture Wines

WISE Partner Coming Soon

Daniel Chapman Founder, BottleShot.ai

Ron Scott CTO, Enolytics

Robert Noakes CEO, WineSpeak.ai

About

vinSUITE is a leading provider of direct-to-consumer (DTC) software, offering a suite of solutions that includes wine club management, point of sale, and eCommerce. Our software is tailored to meet the unique needs of the wine industry, empowering wineries with the tools and support they need to thrive in a highly competitive market. With a comprehensive range of features and integrations, vinSUITE is dedicated to equipping wineries with the resources they need to achieve success.

2025 Wine Club Symposium

3rd Annual Wine Club Symposium

Join the Premier Event for Wine Club Growth

Sessions

State of the Industry - Wine Clubs

Top 5 Customer Segments to Target Now, Proven to Drive Revenue

WISE Academy Presents: Roadshows and Member Travel

Beyond the Bottle: What Really Drives Wine Club Retention

Start to Finish: Crafting the Ideal Wine Club Texting Strategy

AI Panel

Speakers

About

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