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Webinars & Videos
Webinars & Videos
SMS Secrets: Successful Strategies Backed by Wine Industry Data
Our focused discussion is divided into three sections: Inbound Essentials: Discover insights gleaned from analyzing tens of thousands of inbound conversations between real wineries and their customers, along with practical best practices uncovered by AI sentiment analysis. Bulk Messaging Mastery: Gain insights from extensive analysis of outbound text campaigns across multiple wineries, real campaign examples, segmentation tutorials, and how to use them to boost non-club sales. Navigating 2024 Challenges: Address emerging challenges and capitalize on opportunities with strategies you can implement this quarter to boost visits, reduce returns, and execute better club communications.
Ensuring Compliance in DTC Wine Shipping
Please join our joint webinar with our partner Avalara as they discuss helpful steps to stay compliant and organized. We’ll cover legally shipping wine direct to the consumer, the role of age verification, best practices to stay compliant, and a demo of vinSUITE’s integration with Avalara.
Recover Lost Revenue with CartStack
Join Us to Discover: ✨ How to pinpoint the reasons behind lost website visitors and abandoned carts specific to your wine business. ✨ Why website and cart abandonment can be opportunities for growth rather than setbacks. ✨ Tried-and-tested strategies to reconnect with lost opportunities and convert them into loyal customers
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Holiday Success Series: Promotions
Join us as we explore essential strategies, including setting up Tiered Discounts, optimizing Flat Rate Shipping, mastering the art of Flash Sales for events like Cyber Monday and Black Friday, and launching Targeted Email Campaigns with our new Add-to-Cart link feature.Discover proven methods to increase your holiday revenue, outshine competitors, engage customer
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Holiday Success Series: eCommerce Website
Join us for an insightful session where we'll cover key aspects of enhancing your online presence. Learn how to create product sets and kits to boost sales, craft engaging gift guide pages, implement SEO best practices for improved visibility, and build effective landing pages. Whether you're a beginner or a seasoned pro, this webinar equips you with valuable skills to make the most of your website.
Holiday Success Series: Reports
Discover the practical advantages of wine allocations in our exclusive Allocation training webinar.
Highlights:
Join our End of Year Reports Webinar to gain critical insights into your business performance. We'll delve into essential reports, including Sales by Product, Sales by State, Sales Associate Analysis, and Club Membership Reports. Our expert presenters will guide you through data interpretation and show you how to make data-driven decisions to boost revenue and optimize your operations.
November 29th
vinSUITE TabletPOS Spring Training: Advanced Admin
Join us for our TabletPOS Advanced Admin training webinar, designed for Tasting Room Managers who want to learn techniques for managing their TabletPOS system. During this session, we'll cover key topics to help you optimize your system, including:
System Settings: Configuration options Adding a Sales Associate: Best practices for adding and assigning roles and permissions Products & Product Categories: Creating and managing products Tip Report: Generating a tip report for your sales associates
Text Messaging 101: The Comprehensive SMS Strategy Guide for DTC Wineries
Are you struggling to reach your customers with traditional emails and phone calls? You’re not alone in this challenge, but other wineries have found a way to break through: text messaging! In this webinar, we'll explore the full range of text messaging as a new — and super effective — communication channel. Learn how other DTC teams are using texts to engage website visitors, communicate with members, update payment information, streamline reservations, grow their contact database, execute promotions, and more. Explore how integrations with vinSUITE, as well as reservation and email marketing platforms, can streamline your workload even further. This webinar will focus on practical, proven strategies so you can leave with a prioritized plan of how text messaging can enhance engagement where you need it most right away, and then grow into additional opportunities.
AI for Wineries: Practical Tools for Content Creation
Are you looking to step up your winery's content game? Join us for a webinar on AI for wineries, where we'll share practical tools for creating engaging content across various platforms. From social media posts to blogs, recipes, and wine notes, we'll provide tips and tricks for crafting compelling messaging that resonates with your audience. We'll also take a look at what's coming soon in the world of AI.
Mastering Product Feeds: Training Session with DatafeedWatch
This training session is designed to help you optimize your product data feed and improve your online business's performance. During the training, you will learn: Best practices for data streams like Google, WineSearch, and Vivino. Policies for selling alcohol online on product feeds Overview of the basic functionality of the DatafeedWatch platform.
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3 Ways to Save Time in QuickBooks This Spring
It's 2023, shouldn't your accounting processes be getting easier by now? In this webinar learn how to save time in QuickBooks this Spring. See for yourself how you can lower stress, save time/money, and benefit with automated and reliably accurate data.
Outshinery + vinSUITE + DataFeedWatch
This live virtual event will feature three wine industry business leaders discussing how modern wineries can future-proof their sales platforms. Tips for preparing your website for the holiday season How wineries can drive more conversions with quality visual content Management tools to create and optimize feeds for several channels and marketplaces worldwide
Top 4 Tips for Optimizing Busy Season—When It’s Busy Season
In this webinar, Sovos ShipCompliant and vinSUITE will cover the top 4 tips for optimizing your direct-to-consumer wine marketing and sales this season. Topics will include: Holiday ecommerce best practices that increase order value Popular promotions that bump up sales Email marketing strategies that drive conversions How to ensure compliance checks enhance the customer experience
Holiday Promotions
In this webinar, we'll show you how to set up these popular promotions: Flat-rate shipping & exclusive offer promo codes to reward loyal customers Incentivize larger purchases with tiered quantity discounts Flash sale discounts on TabletPOS and DesktopPOS
Get Your Website Holiday Ready
In this webinar, we'll show you how to prepare your website for the holidays: Creating Gift Sets, Holiday Product Pages and Landing Pages, and Updating Images to be Responsive.
New Features for the New Year
In this webinar, we will walk you through all the latest features in vinSUITE that make 2023 even easier.
What's on the Horizon - vinSUITE Product Roadmap
Join our product team as they share the latest and greatest in vinSUITE, and TabletPOS! Recap product releases from the past few months Discover the most exciting features coming soon Live Q&A – a chance to ask our product team your roadmap questions
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TabletPOS Back to Basics Training
We are hosting a training webinar designed for new hires or anyone who wants a little refresher course! Our TabletPOS is user-friendly and very intuitive, but learning the basics is key. From a quick overview of all the home screen buttons to adding a new club member, we want to make sure your staff is ready for the summer season. Want our trainer to review anything specific in the training? Type a question in the registration form!
Drive Traffic with Pix
For a long time, the best way to discover new wine was to visit wineries and have tastings. Now, post-pandemic, wine lovers are online, but how do they find new wines? Pix is a wine discovery platform that helps shoppers discover wines. When they find your wine, they click through and buy from your website. This traffic will drive sales, which is essential for your online success.
Join us next Tuesday for our webinar with Pix, presented by Joe Fattorini, known around the world as "Obi Wine Kenobi", the expert presenter on The Wine Show.
Sleigh the Holidays: Your Guide to TabletPOS
For the first time, vinSUITE's OND series will include a TabletPOS training session! We know many of you have increased tasting room traffic and seasonal staff. This OND, not only will your website be holiday ready, so will your tasting room. Join us on October 27th as we walk you through setting up holiday event categories, quick discounts, and more!
Sleigh the Holidays: Your Guide to Promotions
The holidays are quickly approaching, and with the boost in 2020's OND sales, we anticipate 2021 to soar even higher! These last three months of the year are your opportunity to sleigh and impress your customers. Take the time now to build your promotions in vinSUITE. Once the season gets rolling, you'll be glad you made preparations ahead of time. Join us on October 6th for an in-depth walkthrough of how to build promo codes, flash sales, tiered discounts, and holiday gift sets.
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Recovering Lost Sales: The Land, Sea & Air Approach
Let's face it... Cart abandonment is not only here to stay, but it's getting worse. And with the holidays rapidly approaching, most retailers are about to see a surge in not only website traffic but abandoned purchases too. While abandoned cart emails can almost always help you recover a significant portion of those lost shoppers, these campaigns are still only one small piece of the very large, very profitable "Shopper Recovery" puzzle.
vinSUITE Roadmap 2021
At vinSUITE, we pride ourselves on our collaboration with our clients. Our product managers spend time reviewing support tickets and working directly with clients to deliver requested features.
As we look to 2022, we want to continue to develop our product to fit your needs.Watch to see what we have been working on this year and what's soon to come, including Datafeed Watch, Avalara, CartStack SMS, Loyalty, RedChirp, and Split Tender & Gift Cards in TabletPOS!
How To Text-Enable Your Winery Presented by RedChirp
vinSUITE has partnered with RedChirp, a messaging platform for wineries, to help you learn everything your winery needs to know about business texting in this one-hour educational session. Watch to learn how to avoid buying expensive hardware and the best ways to implement texting without making you and your team available 24/7, the legalities to watch out for when texting customers, and tips from wineries like Sokol Blosser, Hess Collection, Charles Krug, and others who have used texting to better connect with their customers
The Power of Content Presented by Astra Digital
Watch to learn:
The facts and figures on how 2020 and the pandemic transformed the digital marketing landscape
Social media’s growth as an Ecommerce powerhouse
How and why we saw content creation take the main stage and drive sales
When and how to push content through your social and email channels
Creativity’s ability to garner new customers for the wine industry
Continuing the content marketing momentum, even after the pandemic
We’ll touch on current digital marketing stats and sales across the wine industry, how to determine the value of a winery email, calculating the right digital marketing budget, and looking forward to 2022
Data Privacy 101 Presented by Osano
Privacy laws are frequently emerging in countries and states around the world. Those laws contain fines -- which can be steep -- for companies that don't comply. In this webinar, learn from Osano representatives about the current laws affecting your compliance requirements on cookie consent, data subject rights, and more, and what you can do to ensure you're treating customer data in accordance with the rules.
Wine Marketing in Real Life Presented by Outshinery
Join Laurie Millotte, founder of Outshinery, for a discussion on wine marketing for real life. Learn how to illustrate the usefulness of your product in a competitive and crowded market.
The conversation will cover ways to:
- Depict your wine as a part of daily life
- Think like other industries
- Understand how people make decisions
- Learn why SEO and sales are not sleazy
- Think about how people interact with your buying process
Allocations in vinSUITE Walkthrough
Please join us for a quick demonstration of the allocations feature in vinSUITE. vinSUITE's allocation module allows you to give individuals their own allocation limits and set aside specific inventory for the allocation that can't be sold in the store.
Insights from the 2021 DtC Wine Shipping Report for Start-Ups and Newer Shippers
What can new wineries and those at the outset of building their DtC shipping businesses learn from the data? Join us for a look at key takeaways and insights, including: Surprising and not-so-surprising varietal trends How value-seeking consumers influenced not only which types of wines sold, but at what price points The strong performance of non-West Coast destination states and where newer sales opportunities might be arising E-commerce best practices to consider in light of the growth and importance of the DtC shipping channel
Welcome to vinSUITE Community
Join us for a walk-through of our new Community. We'll show how to look up your support cases, ask questions, search how-to articles and submit ideas.
Top Tips to Selling More Wine in 2021
With so many challenges being thrown at tasting room managers these days; with limited capacities due to COVID-19 visitation guidelines, team members working remotely, and the unprecedented pressure to meet your aggressive sales quotas by winery owners, CellarPass + vinSUITE have partnered to host a 30-minute webinar that will share with you the top 10 tips to exceeding your sales goals in 2021.
What's New: Enhanced Ecommerce + SMS
Watch to learn about Enhanced Ecommerce with a special guest speaker, Ryan Neergaard, from Astra Digital Marketing! We'll show you a first-hand look at the valuable information you'll gain with Enhanced Ecommerce, such as conversion rates for your products, the average number of products in a transaction, promo code applied discounts and the average order value.
Plus, we'll show you how to create a SMS campaign with our Mailchimp Integration and SimpleTexting. Text message campaigns receive higher open rates than emails and can help improve your marketing efforts.
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End of Year Reporting 101
I know we are all ready to say goodbye to 2020, but before we do, we need to close the books on the year. That means it is time for our most popular training webinar of the season - End of Year Reporting! Let us help you build those end of year summary reports so you can feel confident moving into 2021. Plus, you'll get the chance to ask any of your reporting questions at the end of the webinar. Join us to learn:
How to build sales summary reports by State, Sales Associate, and Order Type
Best practices and useful tips for Excel to make your life easier
Report Builder tools, like Report Types that will help keep your reports clean
Give the Gift of Custom Club
This OND, drive more club memberships and reduce attrition by giving your club members the chance to choose their club wines. Don't let your club members fall off your radar during the holiday season. Engage them with a new club offering. What's best of all, custom club is a completely free feature inside vinSUITE.
Holiday Email Marketing - How to Segment Your Audience
Join our webinar to learn how to segment your customers for popular holiday email marketing campaigns. We'll show step-by-step how to build each list with our ListBuilder tool and Mailchimp's segmentation tool.
Big spenders list to offer them early access to new items, limited edition, or holiday sales.
Specific product purchasers list to recommend new or similar products.
Lapsed customers list to share special promotions and entice them to purchase again.
Unengaged customers list to try new subject lines.
Top 5 Holiday Promotions
In this webinar, we'll show you how to set up these popular promotions:
Flat-rate shipping & exclusive offer promo codes to reward loyal customers
Flash sales for Cyber Week, 12 Days of December & Black Friday to drive website traffic
Incentivize larger purchases with tiered discounts
Create gift sets to help shoppers visualize gift ideas
Gain new customers with gift cards
Maximize ecommerce and DTC this holiday season
Join us as our special guest host, Outshinery shares holiday shopping predictions.
• Shopping will be more personalized.
• Holiday orders linked to social media exposure will continue to rise.
• More time to research. People are already behind screens and will be looking for wine buying information.
vinSUITE's Roadmap 2020
We've been busy this year working hard to build and deliver your top requested features and we are excited to share what's coming up!
Custom Club in vinSUITE Demo
In this video, we will share a quick demonstration on how to set up a custom club, add members, and manage custom club orders within the vinSUITE admin panel.
vinSUITE's QuickBooks Integration with WGITS
WGits QuickBooks integration for vinSUITE is here! We are excited to partner with WineGlass Marketing to provide your winery with an easy-to-use QuickBooks integration solution. Watch our webinar for a live demonstration and Q&A.
Online and Instore Gift and Loyalty
In this webinar, they will share how to set up and manage gift cards using Valutec.
How to Future-Proof Your Abandoned Cart & Customer Recovery Campaigns
Join vinSUITE & CartStack as we dive into why it’s now more important than ever for your business to have a solid customer recovery strategy, and the future-proof tactics that you can use to maximize your sales now, and for years to come.
How can you sell more wine with very little/no tasting room traffic?
Join for a webinar guest-hosted by our partner VinoPro. In this webinar you'll learn: How to sell more wine and grow your wine club using an untapped channel How to build better relationships with your customers How we seamlessly integrate with VinSuite - sales and uploads
New Features in vinSUITE's TabletPOS
In case you missed it, vinSUITE's TabletPOS recently added exciting new features! Learn about end of day reporting, tip customization, and EMV.
Astra Digital Presents: DTC Digital Trends and Action Items for Wineries
Astra will discuss what’s working in the digital world of winery marketing, with a focus on tools you can start using today like reviews, Facebook, SEO, & SEM. They will also lay out the best practices for selling wine and engaging customers beyond COVID-19.
Tasting Room Closure Resources + Tawk.to
Want to add live chat to your website? Watch our on-demand video with Tawk.to, a leading free chat widget. Plus, we share tips for starting virutal tastings, cart recovery and staying connected with your customers.
DtC Wine Shipping Report Highlights
Join us for the 2020 direct-to-consumer wine shipping report guest-hosted by Alex Koral, senior regulatory counsel at Sovos ShipCompliant! We'll review the latest growth trends, changes in price per bottle shipped, regional demand and so much more.
New Year New Campaign
Are you ready for the new year? Let's start off 2020 on the right foot by setting up your marketing campaigns now! Join us on Jan 15th for your helpful guide to marketing emails. We will show you how to run a birthday and big spender campaign using vinSUITE's ListBuilder and our new Mailchimp integration.
Master End of Year Reporting
It's that time of year again - End of Year Reporting. Before we ring in the New Year, let's close the books on 2019 and get a head start to 2020. Join us Dec. 11th for your holiday help guide to reporting. We will show you how to create sales summary reports and best practices to keep your data clean
Prep Your Products for the Holidays
Make your to-do list and check it twice, the holidays are almost here! Join us Nov. 13th for your holiday help guide to products. We will show you how to create gift sets, gift guides, events and more.
Upgrade Your Holiday Marketing with Dazzling Visual Content
Upgrade your marketing this holiday season with dazzling visual content brought to you by Outshinery. They are the leading professional product photography and video content for the alcohol industry. Watch our video for tips and tricks on how to use visual content to boost engagement in emails and social media in OND.
'Tis the Season for Promos
Is your website ready for Cyber Monday? We are here to help! Watch now to learn how to create flat rate shipping, tiered promos and best practices for our promo builder.
vinSUITE Roadmap Webinar
What's next on the road map for vinSUITE? Watch our webinar to learn about upcoming developments to vinSUITE and our path towards compliance.
5 Lessons Learned
Takeaways from WBM Tasting Room Survey & CellarPass 2019 Hospitality Report
vinSUITE co-hosted a webinar with Jonathan Elliman CTO of CellarPass to give you more insights into the industry.
Custom Club Best Practices
Do you want to start a custom club or need help managing your existing custom club? Watch our webinar to learn best practices for running a custom club that drives sales.
vinSUITE + WineWare Integration
Learn about vinSUITE's new integration to WineWare POS. Get vinSUITE robust and feature rich wine club and eCommerce capabilities with WineWare's restaurant POS.
Custom Club Walk-through Demo
Custom club is here! Watch our walk-through on-demand.
Everything About Websites
Are you looking to learn more about eCommerce websites? Watch our webinar for a discussion on responsive websites and ADA compliance. Plus, best practices for maintaining your eCommerce store.
Increase Engagement with TabletPOS
Spend more time with guests and less time on the screen with vinSUITE's TabletPOS. Watch our webinar hosted by Sales and Marketing Manager, Carrie-Anne Wood to discover the new features and best practices of vinSUITE's TabletPOS.
MailChimp Connect
Are you looking to understand Mailchimp's tags? Don't worry, we have got you covered. In this webinar, we review MailChimp's master list and bulk tagging features.
2019 Wine Shipping Report Highlights
Alex Koral, regulatory counsel at ShipCompliant by Sovos, shared highlights from the 2018 Direct to Consumer Wine Shipping Report and how wineries can use the data to increase DTC sales in 2019.
Boosting Data Capture with STAGE14
Learn how to sell more wine year-round by doubling your mailing list throughout the high season. With vinSUITE's integration to STAGE14, you can BUILD YOUR LIST. STAGE14 helps you reach and reward potential customers, which translates into selling more wine. Engage everyone who steps into your tasting room and boost sales with better contacts and easy ways to follow up via text, email and mobile app.
Taking Your Club to the Next Level by WineGlass Marketing
This is a webinar hosted by guest speaker, Susan DeMatei of WineGlass Marketing. Susan has over 25 years of experience in winery consumer Direct Marketing, including Wine Club, database marketing, CRM, e-commerce, social media, events and general luxury wine marketing encompassing awareness, conversion and loyalty. Six years ago, Susan started WineGlass Marketing. Don’t miss this opportunity to learn from a seasoned professional about the strategic ways to take your wine club to the next level.