Insights from the 2021 DtC Wine Shipping Report for Start-Ups and Newer Shippers
What can new wineries and those at the outset of building their DtC shipping businesses learn from the data? Join us for a look at key takeaways and insights, including: Surprising and not-so-surprising varietal trends How value-seeking consumers influenced not only which types of wines sold, but at what price points The strong performance of non-West Coast destination states and where newer sales opportunities might be arising E-commerce best practices to consider in light of the growth and importance of the DtC shipping channel
Welcome to vinSUITE Community
Join us for a walk-through of our new Community. We'll show how to look up your support cases, ask questions, search how-to articles and submit ideas.
Top Tips to Selling More Wine in 2021
With so many challenges being thrown at tasting room managers these days; with limited capacities due to COVID-19 visitation guidelines, team members working remotely, and the unprecedented pressure to meet your aggressive sales quotas by winery owners, CellarPass + vinSUITE have partnered to host a 30-minute webinar that will share with you the top 10 tips to exceeding your sales goals in 2021.
What's New: Enhanced Ecommerce + SMS
Watch to learn about Enhanced Ecommerce with a special guest speaker, Ryan Neergaard, from Astra Digital Marketing! We'll show you a first-hand look at the valuable information you'll gain with Enhanced Ecommerce, such as conversion rates for your products, the average number of products in a transaction, promo code applied discounts and the average order value.
Plus, we'll show you how to create a SMS campaign with our Mailchimp Integration and SimpleTexting. Text message campaigns receive higher open rates than emails and can help improve your marketing efforts.
End of Year Reporting 101
I know we are all ready to say goodbye to 2020, but before we do, we need to close the books on the year. That means it is time for our most popular training webinar of the season - End of Year Reporting! Let us help you build those end of year summary reports so you can feel confident moving into 2021. Plus, you'll get the chance to ask any of your reporting questions at the end of the webinar. Join us to learn:
How to build sales summary reports by State, Sales Associate, and Order Type
Best practices and useful tips for Excel to make your life easier
Report Builder tools, like Report Types that will help keep your reports clean
Give the Gift of Custom Club
This OND, drive more club memberships and reduce attrition by giving your club members the chance to choose their club wines. Don't let your club members fall off your radar during the holiday season. Engage them with a new club offering. What's best of all, custom club is a completely free feature inside vinSUITE.
Holiday Email Marketing - How to Segment Your Audience
Join our webinar to learn how to segment your customers for popular holiday email marketing campaigns. We'll show step-by-step how to build each list with our ListBuilder tool and Mailchimp's segmentation tool.
Big spenders list to offer them early access to new items, limited edition, or holiday sales.
Specific product purchasers list to recommend new or similar products.
Lapsed customers list to share special promotions and entice them to purchase again.
Unengaged customers list to try new subject lines.
Top 5 Holiday Promotions
In this webinar, we'll show you how to set up these popular promotions:
Flat-rate shipping & exclusive offer promo codes to reward loyal customers
Flash sales for Cyber Week, 12 Days of December & Black Friday to drive website traffic
Incentivize larger purchases with tiered discounts
Create gift sets to help shoppers visualize gift ideas
Gain new customers with gift cards
Maximize ecommerce and DTC this holiday season
Join us as our special guest host, Outshinery shares holiday shopping predictions.
• Shopping will be more personalized.
• Holiday orders linked to social media exposure will continue to rise.
• More time to research. People are already behind screens and will be looking for wine buying information.
vinSUITE's Roadmap 2020
We've been busy this year working hard to build and deliver your top requested features and we are excited to share what's coming up!
Custom Club in vinSUITE Demo
In this video, we will share a quick demonstration on how to set up a custom club, add members, and manage custom club orders within the vinSUITE admin panel.
vinSUITE's QuickBooks Integration with WGITS
WGits QuickBooks integration for vinSUITE is here! We are excited to partner with WineGlass Marketing to provide your winery with an easy-to-use QuickBooks integration solution. Watch our webinar for a live demonstration and Q&A.
Online and Instore Gift and Loyalty
In this webinar, they will share how to set up and manage gift cards using Valutec.
How to Future-Proof Your Abandoned Cart & Customer Recovery Campaigns
Join vinSUITE & CartStack as we dive into why it’s now more important than ever for your business to have a solid customer recovery strategy, and the future-proof tactics that you can use to maximize your sales now, and for years to come.
How can you sell more wine with very little/no tasting room traffic?
Join for a webinar guest-hosted by our partner VinoPro. In this webinar you'll learn: How to sell more wine and grow your wine club using an untapped channel How to build better relationships with your customers How we seamlessly integrate with VinSuite - sales and uploads
New Features in vinSUITE's TabletPOS
In case you missed it, vinSUITE's TabletPOS recently added exciting new features! Learn about end of day reporting, tip customization, and EMV.
Astra Digital Presents: DTC Digital Trends and Action Items for Wineries
Astra will discuss what’s working in the digital world of winery marketing, with a focus on tools you can start using today like reviews, Facebook, SEO, & SEM. They will also lay out the best practices for selling wine and engaging customers beyond COVID-19.
Tasting Room Closure Resources + Tawk.to
Want to add live chat to your website? Watch our on-demand video with Tawk.to, a leading free chat widget. Plus, we share tips for starting virutal tastings, cart recovery and staying connected with your customers.
DtC Wine Shipping Report Highlights
Join us for the 2020 direct-to-consumer wine shipping report guest-hosted by Alex Koral, senior regulatory counsel at Sovos ShipCompliant! We'll review the latest growth trends, changes in price per bottle shipped, regional demand and so much more.
New Year New Campaign
Are you ready for the new year? Let's start off 2020 on the right foot by setting up your marketing campaigns now! Join us on Jan 15th for your helpful guide to marketing emails. We will show you how to run a birthday and big spender campaign using vinSUITE's ListBuilder and our new Mailchimp integration.
Master End of Year Reporting
It's that time of year again - End of Year Reporting. Before we ring in the New Year, let's close the books on 2019 and get a head start to 2020. Join us Dec. 11th for your holiday help guide to reporting. We will show you how to create sales summary reports and best practices to keep your data clean
Prep Your Products for the Holidays
Make your to-do list and check it twice, the holidays are almost here! Join us Nov. 13th for your holiday help guide to products. We will show you how to create gift sets, gift guides, events and more.
Upgrade Your Holiday Marketing with Dazzling Visual Content
Upgrade your marketing this holiday season with dazzling visual content brought to you by Outshinery. They are the leading professional product photography and video content for the alcohol industry. Watch our video for tips and tricks on how to use visual content to boost engagement in emails and social media in OND.
'Tis the Season for Promos
Is your website ready for Cyber Monday? We are here to help! Watch now to learn how to create flat rate shipping, tiered promos and best practices for our promo builder.
vinSUITE Roadmap Webinar
What's next on the road map for vinSUITE? Watch our webinar to learn about upcoming developments to vinSUITE and our path towards compliance.
5 Lessons Learned
Takeaways from WBM Tasting Room Survey & CellarPass 2019 Hospitality Report
vinSUITE co-hosted a webinar with Jonathan Elliman CTO of CellarPass to give you more insights into the industry.
Custom Club Best Practices
Do you want to start a custom club or need help managing your existing custom club? Watch our webinar to learn best practices for running a custom club that drives sales.
vinSUITE + WineWare Integration
Learn about vinSUITE's new integration to WineWare POS. Get vinSUITE robust and feature rich wine club and eCommerce capabilities with WineWare's restaurant POS.
Custom Club Walk-through Demo
Custom club is here! Watch our walk-through on-demand.
Everything About Websites
Are you looking to learn more about eCommerce websites? Watch our webinar for a discussion on responsive websites and ADA compliance. Plus, best practices for maintaining your eCommerce store.
Increase Engagement with TabletPOS
Spend more time with guests and less time on the screen with vinSUITE's TabletPOS. Watch our webinar hosted by Sales and Marketing Manager, Carrie-Anne Wood to discover the new features and best practices of vinSUITE's TabletPOS.
Are you looking to understand Mailchimp's tags? Don't worry, we have got you covered. In this webinar, we review MailChimp's master list and bulk tagging features.
2019 Wine Shipping Report Highlights
Alex Koral, regulatory counsel at ShipCompliant by Sovos, shared highlights from the 2018 Direct to Consumer Wine Shipping Report and how wineries can use the data to increase DTC sales in 2019.
Boosting Data Capture with STAGE14
Learn how to sell more wine year-round by doubling your mailing list throughout the high season. With vinSUITE's integration to STAGE14, you can BUILD YOUR LIST. STAGE14 helps you reach and reward potential customers, which translates into selling more wine. Engage everyone who steps into your tasting room and boost sales with better contacts and easy ways to follow up via text, email and mobile app.
Taking Your Club to the Next Level by WineGlass Marketing
This is a webinar hosted by guest speaker, Susan DeMatei of WineGlass Marketing. Susan has over 25 years of experience in winery consumer Direct Marketing, including Wine Club, database marketing, CRM, e-commerce, social media, events and general luxury wine marketing encompassing awareness, conversion and loyalty. Six years ago, Susan started WineGlass Marketing. Don’t miss this opportunity to learn from a seasoned professional about the strategic ways to take your wine club to the next level.