' Winery DTC Blog: Wine Club, POS & Ecommerce | vinSUITE

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Insights for the Modern Winery

Stay ahead in a fast-moving industry with expert perspectives on direct-to-consumer sales, compliance, club management, and winery operations. Whether you're uncorking new growth strategies or navigating the complexities of shipping regulations, the VinSuite blog is your go-to resource for practical advice and industry trends.

All Customer Experience DTC eCommerce Tasting Room Wine Club

December Company Update

 

This time of year is always a good time to reflect on what has happened over the last 12 months. At vinSUITE, we are proud of the enormous value we’ve delivered to our clients. We’ve released Custom Club for vinSUITE, vinSUITE & WineWare Connect, Destination Sales Tax, Mail Chimp integration and much more.
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Holiday Success Marketing Calendar

 

Having a successful holiday season requires a lot of planning and execution. But how do you stay on task? We recommend starting a holiday marketing calendar with all the important dates.
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Top Promotions for OND

 

It's the holiday season, which means it is time for online holiday shopping and promotions. From one-day-only sales like Cyber Monday to season-long promotions, customers are looking for (and expecting) deals when shopping. 

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Starter Guide for Creating a Better Customer Experience

Customers at Winery 

The average winery today receives 42% of its DTC revenue from tasting room sales and 36% of its sales from the wine club. This means of a winery’s direct sales today, 78% has to come from a consumer who first walks into the tasting room (SVB). That’s huge! Providing a world-class experience needs to be a top priority in the tasting room.

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Targeted Email Marketing for Wineries

Shop RoseTargeted emails have a 14.32% higher open rate and a 100% higher click rate than non-targeted emails. (Mailchimp, 2017). Think about it- no customer is going to be interested in a message that’s not relevant to them. Would you be?
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Why is ADA Important to Wineries

ADA complianceAt vinSUITE, we believe the internet should be accessible to everyone, that is why we are committed to being your partner in compliance. With the recent demand letters sent to California wineries and lawsuits filed against New York wineries, all wineries should review their websites and apps to ensure compliance.
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3 Emails to Stop Cart Abandonment





With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.
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