Having a successful holiday season requires a lot of planning and execution. But how do you stay on task? We recommend starting a holiday marketing calendar with all the important dates. Download our marketing calendar
guide for the holidays to help keep you on target for your OND goals.
How to create your holiday marketing calendar
Pick a format that works best for you
We love laying out all the information in a traditional calendar format. This helps you visualize the dates and really plan timelines. Once you have everything out on the calendar, you can create a detailed list of all the steps that go into completing one task. From there, create weekly checklists so you can check things off in bite-sized, manageable pieces.
Pick your star products and plan promotions
If you haven't already, run reports on your most popular products sold online in November and December. This will help give you an idea of the products to put on promotion. Next, take a look at your promotions from last year. Were they successful? If so, expand upon these. If not, think about changing it up and expanding your communication this year.
Pick your communication channels
Where do you send out communication? Whether you do it all including, social media, email, ads, blogs, and events, or just a few, it is important to cover all the basis on your calendar. Now that you have figured where you communicate, it's time to think about the collateral that will be needed. If your biggest channels are Instagram, email, and your tasting room, think about creating enticing visual images for posts, email headers, and flyers.
Creating a holiday marketing calendar will help you take a step back and see the big picture. It is easy to get bogged down in the day-to-day tasks, but having holiday marketing objectives will help you prioritize and stay on track.