SEO may seem overwhelming and too big to tackle but in actuality, there are little things you can do that make a big impact. Here are our quick tips for beginners:
The average winery today receives 42% of its DTC revenue from tasting room sales and 36% of its sales from the wine club. This means of a winery’s direct sales today, 78% has to come from a consumer who first walks into the tasting room (SVB). That’s huge! Providing a world-class experience needs to be a top priority in the tasting room.
Targeted emails have a 14.32% higher open rate and a 100% higher click rate than non-targeted emails. (Mailchimp, 2017). Think about it- no customer is going to be interested in a message that’s not relevant to them. Would you be?
At vinSUITE, we believe the internet should be accessible to everyone, that is why we are committed to being your partner in compliance. With the recent demand letters sent to California wineries and lawsuits filed against New York wineries, all wineries should review their websites and apps to ensure compliance.
Alex Koral, regulatory counsel at ShipCompliant by Sovos, shared highlights from the 2018 Direct to Consumer Wine Shipping Report and how wineries can use the data to increase DTC sales in 2019.
With the holidays approaching and the weather getting cooler, more consumers are staying at home and shopping online. According to CNBC, U.S. online spending during the holiday shopping season is likely to grow by 14.8% in 2018. A great way to take advantage of this rise in online shopping is to decrease your chance of cart abandonment. Shoppers abandon their cart 70% of the time, how do you stop this from happening? Creating an email marketing campaign that escalates the urgency or promotion, you can convert those shoppers to purchasers. Our cart recovery integration will help you recover lost revenue through a careful tracking process and strategically timed email marketing.
707.253.7400
Targeted emails have a 14.32% higher open rate and a 100% higher click rate than non-targeted emails. (Mailchimp, 2017). Think about it- no customer is going to be interested in a message that’s not relevant to them. Would you be?.png)
At vinSUITE, we believe the internet should be accessible to everyone, that is why we are committed to being your partner in compliance. With the recent demand letters sent to California wineries and lawsuits filed against New York wineries, all wineries should review their websites and apps to ensure compliance.
