vinSUITE Launches Ask Vinny, Bringing AI-Powered Decision Making to Winery Teams

Built on vinSUITE’s analytics, Ask Vinny helps teams move from questions to answers to action in seconds.

NAPA, Calif., September 17, 2026. vinSUITE today announced the launch of Ask Vinny, an AI assistant built directly into the vinSUITE platform to help winery teams ask questions and get immediate answers from their own business data.

Ask Vinny marks a major step forward in how wineries interact with their software. Instead of searching through reports, building dashboards, exporting spreadsheets, or waiting on someone else to pull data, winery teams can now ask a question the way they would ask a colleague and receive an answer based on their own sales, customer, wine club, ecommerce, and tasting room data.

For years, wineries have collected more data than ever, but the ability to use that data has often been limited to whoever knew how to pull the right report. Ask Vinny changes that. Owners, general managers, wine club managers, tasting room leaders, and DTC teams can now ask questions like which club members are most at risk of cancelling, why cancellations increased last month, how a club release compared to last year, which tasting room associates converted the most visitors into members, or which customers have not purchased outside a club shipment in the past year.

Ask Vinny builds on vinSIGHT, vinSUITE’s analytics platform that already helps wineries understand wine club churn risk, customer behavior, lifetime value, RFM segments, sales trends, and revenue opportunities. By combining vinSIGHT’s winery-specific analytics with AI, Ask Vinny gives users a faster and more intuitive way to analyze their operations without needing to build a report first.

“For more than twenty years, winery software has required people to hunt through reports to find answers,” said Jimmy Wu, President of vinSUITE. “AI changes that. Ask Vinny lets anyone on a winery team simply ask a question and immediately understand what is happening in their business. More importantly, it does not stop at insights. When applicable, it identifies the customers behind the numbers and gives teams the information they need to take action right away. We believe this represents the next generation of winery software.”

Unlike general-purpose AI tools, Ask Vinny is built specifically for winery DTC operations and works inside the vinSUITE platform. It draws from a winery’s own vinSUITE data, including sales, orders, customers, wine club activity, ecommerce performance, POS activity, and historical behavior. Every answer is grounded in the winery’s data, not outside assumptions.

Ask Vinny also makes results usable. In addition to plain-language summaries and the numbers behind each answer, users can export detailed result tables when applicable, including customer names, email addresses, and phone numbers. That means a wine club manager can ask for members at risk, a DTC team can identify lapsed buyers, or a tasting room leader can find follow-up opportunities, then use the results for real outreach.

Every Ask Vinny response includes the time period analyzed, the steps taken to generate the answer, and the source data used, helping teams understand and trust the results. The assistant is read-only by design, so asking a question cannot change a record, update an order, or alter customer data.

Ask Vinny also keeps recent questions in context, allowing users to follow a line of thinking without starting over. A winery can ask what happened, ask why it happened, narrow the results, and export the list needed to take action.

Ask Vinny is available now, free, to vinSUITE customers with vinSIGHT user access.

See what your winery can ask at https://hub.vinsuite.com/ask-vinny.

Post By: Molly Spurgin

Need something specific?

Talk to a winery DTC expert.

Our team has helped hundreds of wineries grow their clubs, reduce churn, and improve tasting room operations. Get a conversation, not a sales pitch.

Book a Demo

1 business day response
20 years of winery DTC experience
Real recommendations